How to Choose Your First Wholesale Wig Order

Opening a wig department is exciting — and the temptation is to buy everything. Resist it. The retailers who succeed start narrow and let data widen the assortment.

Start with silhouettes, not styles

Stock three lengths (short crop, chin-length bob, shoulder layers) in your three best-selling natural shades. Six to nine SKUs is plenty to learn from.

Cover the three customer jobs

Everyday wearers want easy, shake-and-go synthetic. Fashion buyers want on-trend color. Medical clients need comfortable monofilament caps. One or two pieces for each job tells you where your local demand really is.

Reorder the winners, drop the rest

Within sixty days you'll see which styles move. Double down on those, and use our no-minimum reorders to keep them in stock. The catalog isn't going anywhere — your shelf space is precious.